Inrō

Inrō is a web-based Instagram DM automation platform for creators, coaches, e-commerce brands, agencies, and marketers who want to turn Instagram comments and DMs into leads, conversations, and sales.

Key capabilities include:

• Instagram automation triggers for comments, Story replies, mentions, and incoming DMs, with automated follow-ups and lead capture flows
• An AI Agent that can answer questions, qualify leads, recommend offers, and follow up automatically using business knowledge, FAQs, and configured brand tone
• DM campaigns for sending targeted Instagram direct messages to segmented audiences such as followers, leads, and past customers
• Smart Inbox & CRM tools that centralize DMs, comments, and contacts, with features for tagging, segmentation, lead tracking, and automated nurturing
• No-code visual automation builder for creating DM flows and campaigns without coding knowledge
• Integrations with external tools and platforms, including support for workflows and third-party apps.

Pricing: Free plan available (100 active contacts/month, limited automations and campaigns). Pro plan starts at €12.99/month with unlimited automations and campaigns. Managed/custom plans are also available for businesses needing advanced setup and support.

What makes it notable is its strong Instagram-first focus, especially around comment-to-DM automation, Story automation, AI-powered DM conversations, and CRM-style lead management. The platform emphasizes fast setup (first automation in around 5 minutes), operates through Meta’s official API, and positions itself as a Meta-approved Tech Provider with GDPR and EU AI Act compliance messaging.