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Every tool on AIDIRECTORY has an alternatives section showing similar tools you might want to consider. We compute these automatically using a scoring formula based on Jaccard similarity - measuring what proportion of tags two tools share, not just how many they have in common.
When we compute alternatives for a tool, we look at every other published tool that passes the hard gates (see below) and calculate a relevance score. The higher the score, the more relevant the alternative.
Instead of awarding fixed points per matching tag, we use Jaccard similarity for each tag group:
Jaccard = shared tags / union of tags
This measures the proportion of combined attributes two tools share. A tool with 20 tags that shares 3 with another tool scores much lower than a tool with 5 tags that shares 3 - because proportional overlap is a stronger signal of true similarity.
Each tag group has a different scaling factor:
| Tag Group | Formula | Max Score |
|---|---|---|
| Feature | Jaccard x 15 | 15 (perfect overlap) |
| Use Case | Jaccard x 6 | 6 (perfect overlap) |
| All other groups (Pricing, etc.) | Jaccard x 3 | 3 (perfect overlap) |
Feature tags carry the most weight because shared features are the strongest signal that two tools are genuine alternatives. Use Case overlap is a useful secondary signal, and other groups (pricing, etc.) contribute a smaller amount.
A tool must pass two gates before it can be considered as an alternative:
Any candidate with a score below 7 is dropped. This keeps our alternatives list genuinely relevant - no noise, no random matches.
We compute alternatives at several points:
All alternatives are pre-computed and stored with a relevance score. Every surface - tool cards, the tool detail page, and the full alternatives page - reads from this same pre-computed data. This ensures consistent, scored results everywhere.
Note: Verified status does not affect the alternatives score. Alternatives are based purely on tool similarity - what the tools do and how they're used.