Clay

Clay is a web-based GTM data and automation platform for B2B sales, growth, SDR leaders, agencies, and enterprise teams that need richer prospect data and repeatable outbound workflows.

Key capabilities include:

• Data enrichment marketplace, access 150+ premium data providers to find and verify firmographics, contact data, and other go-to-market fields.
• AI research agents (Claygent) for tasks such as summarizing targets and drafting messages from gathered context.
• Workflow automation for prospecting and outbound, combine enrichment, web scraping, and AI actions, then sync outputs to CRMs and outbound platforms.
• Credit-based execution, actions consume credits; higher plans improve credit value, add rollover credits, and support team sharing and priority processing.

Pricing: Freemium with a credit-based model, Free (limited credits), Starter ($134 to $149/month), Explorer (about $349/month), Pro ($549 to $800/month), Team ($699 to $749/month), and Enterprise (custom). Annual billing offers about a 10% discount and improved credit rates.

Notable for combining wholesale-style access to many data sources with AI agents and workflow steps in one place, reducing reliance on single middleman data providers while supporting enrichment, research, and activation in the same system.