Follow Up Boss

Follow Up Boss is a real estate CRM for agents, teams, and brokerages that centralizes contacts and leads, automates follow-up, and tracks deals across the sales pipeline.

Key capabilities include:

• Lead capture and distribution from websites and connected lead sources, with configurable routing for teams
• Automated follow-up using action plans, tasks, and automations, plus two-way email and SMS sync and calendar integration
• Calling and call management with an integrated dialer, ring groups, call recording, and call reporting (calling is an add-on on the Grow plan and included in higher tiers)
• Deal tracking and reporting for offers, contracts, and closed deals, plus lead source and agent performance reporting

Pricing: Paid subscription with a 14-day free trial. Grow starts at $69/user/month (or $58/user/month billed annually). Pro is $416/month for 10 users billed annually. Platform is $833/month for 30 users billed annually. Calling costs $39/user/month on Grow (or $33/user/month billed annually) and is included in Pro and Platform. No contracts or setup fees.

Notable for its real estate-focused CRM workflows (not a full transaction management suite), mobile apps for iOS and Android, AI features included on all plans, an open integration approach (including Zapier), and data ownership with two-click export.