What does Follow Up Boss do?

Follow Up Boss is a real estate CRM that helps teams manage leads, automate follow-ups, track sales pipelines, and handle communications like calls, texts, and emails.

Who is Follow Up Boss best for?

Follow Up Boss is best for real estate teams, agents, and brokerages that need to manage leads, collaborate on deals, and automate client follow-ups.

Do I need to install anything to use Follow Up Boss?

No, you access Follow Up Boss through a web browser or mobile app without needing to install desktop software.

Is Follow Up Boss free to use?

No, Follow Up Boss is not free to use; it offers paid plans starting with a Grow plan.

Does Follow Up Boss offer a free trial or demo?

Yes, Follow Up Boss offers a free trial with no contracts required.

Does Follow Up Boss have a plan for teams or businesses?

Yes, Follow Up Boss has plans for teams and businesses, including team inboxes, unlimited calling and texting for all users, and per-user pricing.

How do I contact Follow Up Boss support?

Contact Follow Up Boss support by phone or email; they provide 7-day-a-week support on every plan.

Follow Up Boss: Reviews, Pricing, Alternatives & Features (2026)

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Visit Follow Up Boss

Follow Up Boss is a real estate CRM for agents, teams, and brokerages that centralizes contacts and leads, automates follow-up, and tracks deals across the sales pipeline.

Key capabilities include:

Lead capture and distribution from websites and connected lead sources, with configurable routing for teams
Automated follow-up using action plans, tasks, and automations, plus two-way email and SMS sync and calendar integration
Calling and call management with an integrated dialer, ring groups, call recording, and call reporting (calling is an add-on on the Grow plan and included in higher tiers)
Deal tracking and reporting for offers, contracts, and closed deals, plus lead source and agent performance reporting

Pricing: Paid subscription with a 14-day free trial. Grow starts at $69/user/month (or $58/user/month billed annually). Pro is $416/month for 10 users billed annually. Platform is $833/month for 30 users billed annually. Calling costs $39/user/month on Grow (or $33/user/month billed annually) and is included in Pro and Platform. No contracts or setup fees.

Notable for its real estate-focused CRM workflows (not a full transaction management suite), mobile apps for iOS and Android, AI features included on all plans, an open integration approach (including Zapier), and data ownership with two-click export.