ActiveCampaign

ActiveCampaign is a web-based marketing automation platform for small businesses through enterprise teams that want to run email and cross-channel campaigns and connect marketing with sales.

Key capabilities include:

• Active Intelligence, the built-in AI layer, with AI-powered automation and campaign builders, AI-suggested segments, proactive drafts, and generative AI for content and images (Plus and above).
• Email marketing and automation with 250+ templates, 950+ automation recipes, multi-step workflows, A/B testing, conditional content, and predictive sending (Pro and above).
• CRM and sales tools, with Pipelines and Sales Engagement add-ons for deal pipelines, lead scoring, automated 1:1 email, and win probability.
• Cross-channel reach through landing pages, forms, site messages, ads audiences, and SMS and WhatsApp add-ons, plus 1,000+ integrations, an API and webhooks, and Claude and ChatGPT connections via MCP.

Pricing: Paid, priced by contact count. For 1,000 contacts: Starter from $15/month, Plus from $49/month, Pro from $79/month, and Enterprise from $145/month (billed yearly; monthly billing costs more). Every plan includes AI credits. There is a 14-day free trial with no credit card and a 30-day money-back guarantee.

Notable for pairing a mature email and automation engine with an AI assistant that builds campaigns and automations, plus free migration and onboarding services. Available on the web with iOS and Android mobile apps.