ActiveCampaign

ActiveCampaign is a web-based marketing automation platform for B2B and B2C teams that need to run multichannel campaigns and connect marketing with sales.

Key capabilities include:

• Email marketing with campaign templates, a designer, A/B testing, segmentation, and personalization features like conditional content
• Automation workflows with triggers, branching logic, journey mapping, and split testing (with higher tiers supporting more advanced automation)
• Sales tools and CRM for managing contacts, deals and pipelines, lead scoring, and sales automation (with add-ons such as Pipelines and Sales Engagement)
• Multichannel messaging and on-site capture through landing pages, web forms, site messaging, popups, plus channels like SMS (add-on) and WhatsApp, with site tracking and ecommerce revenue reporting

Pricing: Paid plans start at $15/month (Starter, 1,000 contacts), then Plus $49/month, Pro $79/month, and Enterprise $145/month, scaling by contact volume. Includes a 14-day free trial, plus paid add-ons (Pipelines $49+, Sales Engagement $85+).

Notable for combining AI capabilities (including generative AI and predictive features like predictive sending and win probability) with deep integrations (900+ apps, including Shopify and WooCommerce) and support services such as free migration and onboarding. Available as Web with an API for developers.