Helpfull

Helpfull is a web-based market research and user feedback platform for businesses that need fast insights for product, UX, and go-to-market decisions.

Key capabilities include:

• Human research panel (50,000+ participants): send surveys to pre-screened, US-based respondents and filter by demographics to match a target audience.
• Custom AI personas: generate personas from demographic markers to simulate responses when speed or scale matters.
• Multiple survey formats: run questionnaires, screen-recording tests, and webcam-enabled surveys, including tests with images and video.
• Real-time reporting and exports: view results as they arrive, then export data to CSV or Excel for analysis.

Pricing: Free to start (sign-up available); usage pricing starts at $1 per real participant or $0.10 per AI persona (as listed on the website).

What makes it notable is the ability to run research with either real human respondents or AI personas (or both in parallel) from one workflow, supporting use cases like audience testing, prototype and usability testing, Amazon listing and creative tests, business idea validation, and mock jury research.