AYA

AYA is a web-based AI consumer insights platform for marketers, UX/UI designers, agencies, and product teams that need fast feedback from simulated target audiences.

Key capabilities include:

• Audience definition and targeting by key traits, using profiles built from deep research with real people
• Conversational research with AI digital twins that provide feedback intended to align with real consumer responses
• Research formats such as virtual focus groups (collective feedback), one-on-one interviews (deeper qualitative insights), and creative testing for concepts, designs, ads, messages, and campaigns
• Outputs and analytics including detailed reports, sentiment analysis, dashboards, data visualization, engagement tracking, real-time notifications, and survey or poll management

Pricing: Paid, reported as starting at €7.50 (one-time), with other sources noting €72.00 flat rate or premium plans.

Notable for using AI digital twins for qualitative-style concept and creative validation, offering an alternative approach to traditional consumer research workflows and some marketing analytics tooling when teams need faster directional insights before launch.