SYMAR

SYMAR is a web-based synthetic market research platform for researchers, product teams, and enterprises that need faster ways to validate ideas, test messaging, and analyze consumer behavior.

Key capabilities include:

• Synthetic Personas (digital twins) built from demographics, psychographics, and behaviors, used for 1-on-1 interviews and rapid concept exploration.
• Synthetic Surveys that run at scale with automatic completion, designed to generate quantitative responses in minutes.
• AI-moderated Synthetic Focus Groups run in virtual rooms with multiple personas, producing transcripts and interaction analysis.
• Multi-model LLM support with model selection across providers including OpenAI, Google, Anthropic, and Mistral, plus advanced prompting chains to improve response quality.

Pricing: Paid, including SYMAR Project (€99/month, 400 credits/month cap) and SYMAR Program (starts at €199/month, includes custom models and flexible limits).

Notable for combining synthetic personas, surveys, and focus groups in one workflow, plus enterprise options for custom models trained on proprietary data. It was featured in Insight Platforms’ Research Tools Radar Lightning Demo (March 25, 2026).