SYMAR

SYMAR (Formerly Opinio AI) is a web-based synthetic market research platform for brands, researchers, enterprises, startups, and academics that simulates respondent behavior to generate fast qualitative and quantitative insights.

Key capabilities include:

• Synthetic Personas, digital twins built from demographics, psychographics, and purchasing behavior to represent target segments.
• Synthetic Surveys for large-scale studies with instant results and 100% completion rates, designed to reduce drop-offs common in human panels.
• Synthetic Focus Groups and synthetic 1-on-1 interviews, run in virtual rooms with an AI moderator to explore the “why” behind responses.
• Creative evaluation to test messaging and multimodal assets (including images and video concepts) before launch.
• Custom models (enterprise) trained on user data, plus Synthetic Memories to add context and continuity to persona responses.

Pricing: Paid, SYMAR Project (€99/month, 400 credits/month) and SYMAR Program (from €199/month, enterprise options including custom models and single-tenant deployment).

Notable for enabling rapid iteration without recruiting respondents, while supporting both quick product or message validation and the creation of proprietary research engines, plus academic and student support.