Forvio

Forvio is a web-based marketing measurement and analytics platform for brands, consultants, and agencies that need to quantify channel impact and plan budgets using Marketing Mix Modeling (MMM) and attribution.

Key capabilities include:

• Marketing Mix Modeling (MMM) to estimate incremental impact across online and offline channels, with support for building multiple models (plan-based limits).
• Multi-Touch Attribution (MTA) for more granular digital channel insights, complementing MMM for cross-channel measurement.
• Native integrations (including Meta Ads, Google Ads, and Google Search Console) with automatic data loading, plus data transformation to categorize marketing tactics.
• Constraint-based scenario planning for budget allocation and forecasting, alongside model calibration using incremental experiments and automatic currency conversion using European Central Bank rates.

Pricing: Paid with a 14-day free trial (no credit card required). Plans start at €600/month billed quarterly (Free plan, under $1M annual ad spend, 5 models) and €1,800/month billed quarterly (Pro plan, over $1M annual ad spend, 20 models). Pricing scales by media channels analyzed, stored models, and scenarios.

Notable for combining MMM, MTA, and incrementality validation in one SaaS workflow, plus being a Meta measurement partner for teams running significant paid media budgets.