Direqt

Direqt is a web platform for publishers that trains custom AI chatbots on a publication’s content catalog so readers can chat with the site anywhere it is embedded.

Key capabilities include:

• Content ingestion from RSS feeds and archives to train a chatbot exclusively on everything a publisher has published, with support for excluding specific pieces from training
• Brand voice and persona tuning in a console to shape tone, topics, and on-site behavior to match the publication
• Embeddable chat widget that can be placed strategically across a website to drive longer sessions and more repeat visits
• In-chat monetization via relevant ads and subscription prompts inside natural conversations

Pricing: Unknown (demo available on request).

What makes it notable: built specifically for media and content publishers, with adoption cited from outlets such as Wired, Cosmopolitan, and Vogue, plus a discovery surface in leading chat apps designed to help publishers grow audiences beyond their sites.