What does Klaviyo do?

Klaviyo is a B2C CRM and AI marketing platform that unifies customer data to automate personalized email, SMS, WhatsApp, mobile push, and other campaigns for e-commerce businesses.

Who is Klaviyo best for?

Klaviyo is best for e-commerce and direct-to-consumer brands that want to send targeted campaigns based on customer behavior, purchase history, and real-time data.

Do I need to install anything to use Klaviyo?

No, you connect Klaviyo to your e-commerce platform like Shopify, WooCommerce, or BigCommerce, and it pulls in data automatically without a separate install.

Is Klaviyo free to use?

Klaviyo offers a free plan, but it’s limited to a small number of contacts and email/SMS sends before you need to upgrade to a paid plan.

Does Klaviyo have a plan for teams or businesses?

Yes, Klaviyo has plans for teams and businesses, including options that scale with growing subscriber lists and multi-channel automation.

Does Klaviyo offer an API or integrations?

Yes, Klaviyo offers an API and native integrations with e-commerce platforms like Shopify, payment providers, CRMs, analytics tools, and messaging platforms.

How do I contact Klaviyo support?

Contact Klaviyo support through the help center on their website, email, or chat within your account.

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Klaviyo

Email & Communication+1Marketing & Growth

An AI-powered email and SMS marketing platform for ecommerce and B2C brands, with segmentation, automation, omnichannel messaging, templates, and analytics.

Available Via:WebAPI

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Klaviyo is a web-based B2C CRM and AI-powered email and messaging platform for ecommerce and consumer brands that want to run personalized campaigns and retention programs across multiple channels.

Key capabilities include:

Email and SMS campaign creation with drag-and-drop editors, templates, and tools such as an AI subject line generator
Automation and flows for lifecycle messaging, plus forms to capture subscribers and trigger journeys
Audience segmentation and customer profiles to target messages based on unified customer data synced from ecommerce and other tools
Reporting and analytics to measure performance across channels, including support for SMS/MMS credits and omnichannel messaging (email, SMS, WhatsApp, mobile push, RCS)

Pricing: Freemium. Free plan supports up to 250 active profiles, 500 email sends/month, and 150 SMS/MMS credits/month. Paid plans start at $20/month (Email, 251–500 profiles) or $35/month (Email + SMS, 251–500 profiles). Enterprise pricing is available.

Notable for combining customer data, omnichannel execution, and AI agents (K:AI Agents) in one platform, with a large integration ecosystem (350+ apps) and developer APIs for syncing data and building workflows.

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Klaviyo

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Frequently Asked Questions About Klaviyo

What does Klaviyo do?

Who is Klaviyo best for?

Do I need to install anything to use Klaviyo?

Is Klaviyo free to use?

Does Klaviyo have a plan for teams or businesses?

Does Klaviyo offer an API or integrations?

How do I contact Klaviyo support?

Do more with Klaviyo

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Recent Reviews for Klaviyo

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