folk

folk is a web-based CRM for small businesses, startups, and small sales teams that captures relationship context across channels and uses AI assistants to automate follow-ups and sales admin.

Key capabilities include:

• Multi-channel contact sync across email (Google or Microsoft), calendar, WhatsApp, and LinkedIn, plus a Chrome/LinkedIn extension to import leads.
• AI Assistants such as a Follow-up Assistant that scans email and WhatsApp conversations, detects inactivity with pending next steps, and suggests follow-up drafts; Recap and Research assistants summarize relationship history and enrich company profiles.
• Pipeline management with customizable pipelines, deals, and collaboration features.
• Outreach tools for email campaigns and messaging, plus sequences (available in higher plans).

Pricing: Paid, Standard ($24–30/member/month; $20–25 billed yearly), Premium ($48–60/member/month; $40–53 billed yearly), Custom (from $100/member/month; $80–83 billed yearly). 14-day free trial is available; no free plan.

Notable for combining a simple CRM UI with proactive, context-aware AI and broad connectivity (including API access and 5,000+ integrations on higher plans) to keep contact data current and prompt timely follow-ups.