Clarify

Clarify is an AI-native, autonomous CRM for founder-led startups and early-stage revenue teams that want sales execution without constant CRM upkeep.

Key capabilities include:

• Automatic data capture and sync from email and calendar to keep leads, meetings, and deals in one place
• Opportunity and pipeline management with customizable sales processes, deal stages, and pipeline hygiene automation
• AI agent workflows (Rep) that help with meeting briefs, call summaries, field updates, follow-ups, and answering CRM questions based on activity
• Reporting and execution tools such as activity feeds, task management, and customizable reports and dashboards, plus mobile access

Pricing: Freemium with a credit-based usage model and unlimited seats on all plans, Free includes up to 1,000 credits/month, Starter is $50/month with 5,000 credits/month, additional credits are $50 per 5,000 credits, Growth offers custom pricing.

Notable for replacing per-seat CRM pricing with pay-for-AI-work credits and focusing on autonomous CRM tasks (updates, follow-ups, pipeline hygiene) that typically create admin overhead in traditional CRMs. It also supports migration from Salesforce, HubSpot, Affinity, and Attio.