Backstory

Backstory is a web-based Revenue Answers Platform for CROs, sales leaders, executives, and RevOps teams that captures customer-facing activity and turns it into direct answers about deal risk, pipeline health, and next steps.

Key capabilities include:

• Automatic activity capture and CRM hygiene, logging emails, calls, meetings, and chats from connected tools and matching them to the right accounts and opportunities (including contact creation and deal updates).
• Deal risk and pipeline analysis, surfacing early warning signals such as declining engagement, missing stakeholders, unclear next steps, and single-threaded deals, then recommending actions based on the team’s actual deal history.
• Stakeholder coverage and engagement tracking, identifying who is involved in each deal (including attributes like title, seniority, department, buying power, and win rate) and highlighting gaps that can stall execution.
• Generative AI for inspection and coaching, helping teams review account and deal health and automate revenue workflows grounded in historical selling patterns.

Pricing: Custom-quoted pricing and it is also a sales-led purchase, requiring you to book a demo or contact their sales team.

Notable for using captured revenue signals mapped to historical deal outcomes to answer questions like “which deals are at risk, why, and what should happen next,” rather than relying only on CRM-entered fields or generic dashboards. It has processed billions of deal signals over nine years and is used by 100,000+ sellers daily.