Luma AI

Luma AI is a web-based AI video creation platform for creators, marketers, educators, and businesses who need cinematic clips generated from text, images, or existing footage.

Key capabilities include:

• Text-to-video and image-to-video generation that turns prompts, photos, paintings, or drawings into dynamic scenes with realistic motion, lighting, and transitions.
• Video-to-video editing for modifying frames, changing style, and using keyframes to guide edits across a clip.
• AI image generation for producing high-quality visuals with style customization.
• Ray3 and Dream Machine models with features such as reasoning-driven generation, character reference, Draft Mode, and an HDR pipeline.
• Creative agents that help plan, iterate, and refine multimodal projects across image, video, audio, and text.
• 3D capture to animated video for immersive scenes, plus a Video Generator API for integrating generation into apps and workflows.

Pricing: Freemium with weekly, monthly, and yearly credit-based subscriptions starting from $4.99 to/week to $99/year.

Notable for combining consumer-friendly web access (no downloads) with an API for automation, plus model-level controls (character reference, draft workflows, HDR) and support for multiple creation paths, including text-to-video, image-to-video, and video-to-video editing.