Luma

Luma is a web-based creative platform for creators, freelancers, teams, and enterprises that generate, edit, and transform media across image, video, and audio using AI Agents.

Key capabilities include:

• AI Agents for end-to-end workflows that coordinate generation and transformation from concept to delivery across multiple media types
• Video and image generation with multiple model options (including Ray3, Seedream, and Nano Banana)
• Editing and modification tools for iterating on generated content, with paid-tier options such as 4K upscaling and HDR
• Developer API for integrating generation into products and internal tools (API pricing listed per video task)

Pricing: Freemium. Free includes 500 monthly credits with limitations (watermarks, personal use, draft resolution). Paid plans include Lite $9.99/month (3,200 credits), Plus $29.99/month (10,000 credits, commercial use, watermark removal, up to 4 parallel generations), and Unlimited $94.99/month (10,000 fast credits plus unlimited Relaxed Mode). Annual plans offer a 20% discount. Enterprise is custom. API pricing is $0.20 per video task.

Notable for combining agent-driven creative automation with both a web app and API access, plus tiered controls for throughput (priority processing, parallel generations, Relaxed Mode) aimed at scaling from individual creators to high-volume production teams.