Lavender

Lavender is an AI-powered email coach for B2B sellers, SDRs, and sales teams that helps improve cold and outbound emails with real-time guidance inside existing workflows.

Key capabilities include:

• Real-time email scoring and coaching with actionable feedback on subject lines, tone, sentence length, greetings, and overall structure
• Personalization assistance that helps tailor messaging using prospect data
• Team analytics and coaching dashboards for managers to review performance insights and track improvement across reps
• Sales stack integrations with Gmail, Outlook, Salesloft, and HubSpot, delivered as a Web app plus browser extension/plugin

Pricing: Freemium, Free tier (5 emails/month), Starter ($29/month), Pro ($49/month), Teams ($69/user/month). Includes a 7-day free trial, month-to-month plans, no credit card required.

Notable for operating as a coaching layer on top of existing sales tools (not lead generation or sequencing) and for reported outcomes such as a 580% increase in reply rates and 136% more meetings set from users.