Drift

Drift is a web-based AI email marketing tool for ecommerce brands and email agencies that create campaigns in Klaviyo.

Key capabilities include:

• AI email recommendations: Ask what email to send and get template suggestions matched to brand goals.
• Template library: Choose from 300+ email templates, with 50+ new templates added weekly.
• AI generation and editing: Generate brand-voice copy in any language, auto-apply styling, then refine with drag-and-drop and ready-made blocks.
• Klaviyo export and sending: Export to Klaviyo as a template, campaign draft, or scheduled send, with a one-click workflow.

Pricing: Freemium with a 7-day free trial. Paid plans start at €97/month, €970/year (Starter), then €199/month, €1990/year (Pro), and Enterprise (custom). Each plan comes with 2 months free on the annual plan.

Notable for its Klaviyo-focused workflow that combines recommendations, copy generation, design, and export in one place, reducing the time needed to build campaign-ready emails.