Brandwatch

Brandwatch is a web-based digital consumer intelligence and social media suite for businesses, marketing teams, and enterprises that need research-grade insights plus day-to-day social execution.

Key capabilities include:

• Consumer intelligence at scale, monitoring 100M+ online sources (social, forums, reviews, and more) to analyze trends, brand health, and market conversations.
• AI-powered analytics, including sentiment tracking, audience demographics and segmentation, competitor benchmarking, and advanced filtering with dashboards and visualizations.
• Social media management workflows for collaborative teams, covering publishing and scheduling, community engagement via a unified social inbox, advertising support, and performance measurement across channels.
• Risk and reputation monitoring, with real-time threat detection and alerts to help teams respond quickly.

Pricing: Unknown.

Notable for combining consumer research with an all-in-one social suite (following the 2022 Falcon.io merger), plus API access and add-ons such as Reviews (product review analysis) and Vizia (embedding insights into business operations).