Brandwatch

Brandwatch is a web-based social intelligence and analytics platform for marketing teams, brand managers, and consumer research professionals who need to monitor, analyze, and engage with audiences across digital channels in real time.

Key capabilities include:

• Social listening and consumer intelligence that tracks conversations across social media, blogs, news, forums, videos, and reviews to surface brand perception, trends, and audience insights.
• Sentiment analysis and competitor benchmarking to compare brand performance, measure share of voice, and understand how narratives shift over time.
• Social media management for publishing, scheduling, and coordinating content with a collaborative calendar, plus a multi-channel engagement inbox for community management and customer care.
• Automation and extensibility including machine learning-powered Custom Classifiers and a Data Upload API for bringing proprietary data into analysis.

Pricing: Unknown (multiple plans available; pricing is not publicly listed).

Notable for combining consumer intelligence with social media management in one suite, expanded through acquisitions such as Falcon.io (social management) and BuzzSumo (content and broader data sources), and for its large-scale coverage of online conversations used by thousands of companies globally.