Sprout Social

Sprout Social is a web-based AI-powered social media management platform for marketing teams, social media managers, and agencies that need to plan, run, and measure social programs across multiple networks.

Key capabilities include:

• Publishing and scheduling with drafting, queuing, and a content calendar for planning posts across connected profiles
• Unified social inbox for customer and community engagement, plus message tagging, custom workflows, and approval processes for teams
• Monitoring and listening across profiles, keywords, and locations, with sentiment analysis in the inbox and reviews, and spike alerts for unusual activity
• Analytics and reporting across group, profile, and post levels, including paid social reporting for Facebook, Instagram, X, and LinkedIn, plus scheduled report delivery

Pricing: Paid subscription with annual billing, Standard ($199–$249 per user/month), Professional ($299–$399 per user/month), Advanced ($399–$499 per user/month), and Enterprise (custom). A 30-day free trial is available. Add-ons include Premium Analytics, Social Listening, and Employee Advocacy.

Notable for combining publishing, engagement, monitoring, reporting, and influencer marketing in one platform, with AI-assisted suggestions and optimal send time scheduling, plus iOS and Android apps and an API for teams managing social at scale.