Ridley

Ridley is a web-based AI-powered real estate selling platform for homeowners who want to list and sell a home with flat fees instead of traditional percentage commissions.

Key capabilities include:

• AI valuation and pricing help using comps and market data (MLS, public records) to guide pricing and preparation.
• MLS listing and broad syndication to Zillow, Redfin, and 100+ additional real estate sites, plus a custom listing page.
• Guided transaction workflow with AI coaching from listing through closing, including offer tracking, negotiation support, and closing coordination (plan-dependent).
• Transaction and document automation such as document preparation, contract and deadline management, and e-signatures, with on-demand concierge support and a vetted vendor marketplace.

Pricing: Basic (Free), Essentials ($999), Pro ($3,499) (or $1,999 upfront + $2,300 at closing).

Notable for combining AI-guided FSBO-style control with MLS exposure and optional dedicated licensed agent support, positioned as an alternative to traditional 6% commission models. The company reports $4.6B in lead volume, 57 homes sold since its July 15 launch (33 days average time on market, 98.3% list-to-sold ratio), and raised a $6.4M seed round led by Fifth Wall.