Pinterest adds AI Beauty Guides that turn Pins into salon plans

In short: Pinterest is launching “Beauty Guides” that use AI to turn saved hair and nail inspiration Pins into step by step salon plans.

What happened

Pinterest introduced a new feature called Beauty Guides inside its app. It is designed for people who save beauty ideas, like hair color photos or nail designs, and then bring those images to a salon.

When you tap a button labeled “Get the Guide” on a beauty Pin, Pinterest will generate a guide that explains what to ask for. It also translates the look into common salon terms that some customers may not know, such as “balayage” (a blended hair coloring style) or “almond nails” (a nail shape that narrows to a rounded point).

The guide also includes practical planning details. Pinterest says it will show an estimated price range, how long different parts of the appointment might take, and what maintenance may be needed later, like touch ups, toning, or trims.

At launch, Beauty Guides will work for Pins related to hairstyles, hair color, nail shape, and nail finish.

Pinterest says the feature is powered by its “visual intelligence” and “generative AI,” which in simple terms means software that looks at an image, recognizes what is in it, and then writes a helpful summary (like turning a picture into a short set of instructions).

Why it matters

Many people already use Pinterest as a visual bookmark for beauty ideas, but a photo alone can still lead to confusion at a salon. Turning a picture into clear words, plus time and cost estimates, could make it easier to book and budget, and to get closer to the result you want.

Source: TechCrunch AI