Meta promotes AI optimism in an ad using Bowie song about extinction

In short: Meta released a hopeful ad about AI, but it uses a David Bowie song that is about human extinction.

What happened

Meta has published a new advertisement that argues people should feel positive about artificial intelligence, often shortened to AI (computer systems that can write, summarize, and generate images and video).

The ad starts in black and white, showing an eye and a stream of scary headlines about AI, like fears about job losses and social isolation. Then it switches to color and shows upbeat scenes, like friends hugging, teens swimming, and a couple dancing on a rooftop.

The unusual part is the music. Meta set the ad to David Bowie’s “Five Years.” The song is about people learning that Earth is dying and humanity has five years left before a mass extinction event. TechCrunch notes that the section used in the ad repeats the word “people,” which can sound uplifting if you do not know the full lyrics.

Meta CEO Mark Zuckerberg also shared the video with a statement saying Meta wants to give everyone tools to reach their potential with AI, and that “the future is for everyone.”

Why it matters

Ads shape how people feel about new technology, especially when many people are unsure about AI. Using a song about the end of the world in an ad meant to reassure viewers can send mixed signals, like putting a cheerful greeting card on a warning label. The moment also shows how AI companies are still struggling to persuade the public that AI will be a net positive.

Source: TechCrunch AI