Google rolls out Google Pics for Workspace image editing and AI design

In short: Google is rolling out Google Pics, a new Google Workspace app that helps people create and edit business images with built-in AI.

What happened

Google announced a new set of design tools called Google Pics for Google Workspace users. It is meant for common work needs like marketing images, posters, flyers, and social media posts.

Google Pics can generate an image from scratch using a text prompt, which means you type what you want and the tool tries to create it. It can also edit parts of an existing image by letting you click on a specific object or text and then describe what should change, like swapping a background or rewriting words on a sign.

Google says Pics is launching as a standalone Workspace app. It is also built into Google Docs and Google Slides, so people can edit an image without leaving their document or presentation. Google plans to add it to Google Drive in the coming weeks.

Other features include resizing and cropping images for different formats, translating text inside images, and increasing image quality up to 2K or 4K resolution (sharper versions, like switching from a blurry photo to a clearer one). Users can also share designs with coworkers to collaborate.

Google Pics is now starting to roll out to Workspace customers on Business Standard, Business Plus, Enterprise Standard, and Enterprise Plus plans. It is also coming to Google AI Pro and Ultra personal plans, plus Google AI Pro for Education.

Why it matters

Many teams currently jump between tools, like writing in Docs and then designing in another app, which can slow work down. Google is trying to keep basic design tasks inside Workspace, so creating a simple flyer or updating a product image can feel more like editing a document than learning a full design program.

Source: The Verge AI