Google adds Gemini-powered auto browse to Chrome for work users

In short: Google says it will let some workplace users use Chrome as an AI helper that can act on what is open in their browser tabs.

What happened

Google announced a new feature for Chrome aimed at business and government customers that use Google Workspace. The company calls it “auto browse.” It uses Gemini, Google’s AI system, to look at what you have open in Chrome and help complete tasks.

In simple terms, this is like having an assistant who can read the web pages you are looking at and then help you do the next step. Google says the feature can help with things like booking travel, scheduling meetings, doing research across multiple tabs, and filling in information for web forms.

Google gave examples such as comparing vendor prices across tabs, summarizing a job candidate’s portfolio before an interview, and moving information from a Google Doc into a company’s CRM (a customer tracking system, like a shared address book and sales notes). Google says a “human in the loop” is still required, meaning the person must review and approve the AI’s work before anything final happens.

The feature is expected to roll out first to Workspace users in the U.S. Companies can turn it on through an admin setting. Google also says an organization’s prompts, the instructions employees type into the AI, will not be used to train its AI models.

Why it matters

Many people already spend large parts of their workday inside a web browser. If Chrome can reliably handle small, repetitive steps, it could save time. But it also raises practical questions for workplaces, including how much managers will expect employees to do once routine work speeds up.

Source: TechCrunch AI