Motive

Motive is a fleet management and driver safety platform for fleet-based businesses (trucking, delivery, and ground transportation) that need unified visibility across vehicles, drivers, compliance, and spend.

Key capabilities include:

• GPS fleet tracking and telematics for real-time location, utilization, and vehicle health insights, plus configurable alerts and reporting.
• AI dash cams and driver coaching to detect risky driving, generate safety events, and support proactive coaching and accident workflows.
• Compliance tools including ELD electronic logs, DVIR vehicle inspections, and IFTA fuel tax reporting to support regulated operations.
• Spend management with the Motive Card for fuel and expense tracking, plus fraud detection and controls.

Pricing: Paid, with custom pricing not publicly listed. The company has previously offered tiered per-vehicle plans; hardware licensing may be additional. A demo and 14-day free trial are available.

Notable for combining safety, compliance, tracking, and spend in one platform with AI-driven insights and integrations via APIs and an app marketplace; it also offers hardware (vehicle gateways and dash cams) and rebranded from KeepTruckin in 2022.