MagicBrief

MagicBrief is a web-based creative workflow platform for marketing teams, agencies, and media buyers who need to connect ad research with performance data and creative production.

Key capabilities include:

• Ad research and swipe files: Search and filter ads, then save references to a Swipe File using a Chrome extension.
• Creative briefs: Build creative briefs that combine references, scripts, and performance context to reduce back-and-forth between media and creative.
• Creative analytics: Sync Meta ad accounts to compare creative formats, angles, and results, turning account data into insights that inform what to make next.
• Competitor tracking: Monitor competitor ad activity over time, including ad duration and performance estimates; higher tiers add AI Copilot and Slack integration.

Pricing: Paid, ad spend-based pricing starts at $249/month (Pro); higher tiers use custom quotes based on ad spend, team size, and seats.

Notable for linking real-time performance analytics directly to the briefing and iteration workflow, helping teams align stakeholders and move from “what’s working” to “what to produce next” in one system.