Foreplay

Foreplay is a web-based creative workflow and intelligence platform for marketing teams, agencies, and performance advertisers who need a structured way to research, save, and analyze paid social ads.

Key capabilities include:

• Unlimited ad saving from sources such as Facebook Ad Library and TikTok Creative Center, plus saving ads from around the web via a Chrome extension and mobile app.
• Creative organization with boards and folders to build swipe files, collaborate with teammates, and share inspiration with stakeholders.
• Discovery and filtering across a large, community-curated ad library, with filters such as platform, ad type (image, video, carousel), industry, keywords, and ad spend.
• Creative analytics and reporting via Lens (available on higher plans), including AI-powered reports and performance insights designed to help teams identify patterns in what works.

Pricing: Paid with a 7-day free trial. Tiers include Basic ($59/month), Workflow ($175/month), Agency ($459/month), and Enterprise (custom).

Notable for combining a save-and-organize swipe file workflow with creative analytics, plus a community-curated library where ads are saved by humans, supporting both inspiration and performance-focused review in one place.