Lifesight

Lifesight is a web-based marketing measurement and decision intelligence platform for fast-growing brands and marketing teams that need credible, causal answers on what drives revenue and profit.

Key capabilities include:

• Unified causal measurement that combines Marketing Mix Modeling (MMM), incrementality testing, and incrementality-adjusted attribution to quantify true lift across online and offline channels.
• Forecasting and scenario planning to model budget shifts (best, base, worst case with confidence intervals) before committing spend.
• Budget optimization that reallocates spend using incremental ROAS and can push updates to ad platforms (Google, Meta, Amazon, TikTok).
• AI agents (MIA) that translate insights into actions, including experiment design, anomaly detection, creative performance monitoring, and CFO-ready reporting within defined guardrails.

Pricing: Unknown.

What makes it notable: it positions itself as a standalone measurement platform (not affiliated with media buying) and calibrates attribution with MMM and experiments to focus on causality, not platform-reported metrics. It also supports data unification through integrations and security/compliance claims including SOC 2 Type II, ISO 27001, GDPR, and HIPAA.