exactly.ai

exactly.ai is a web-based AI image generator for creative teams, startups, and marketers who need consistent, on-brand visuals generated from custom styles trained on their own images.

Key capabilities include:

• Private style training from 10+ consistent reference images, capturing traits like anatomy, materials, colors, lighting, composition, and illustration details (LoRA-based training, typically completes in 1–3 hours)
• On-brand image generation for use cases such as photography, illustration, 3D renders, product shots, lifestyle scenes, portraits, and marketing assets
• Editing and refinement workflows, including an Instruct mode to regenerate parts of an image while preserving composition and style
• Ownership and privacy controls, with styles kept private by default and outputs fully licensed for commercial use

Pricing: Freemium. The first private style is free to train; additional styles cost 50 credits each. The website also lists paid plans including e.studio (£80/month per seat, 240 credits) and On-brand style (£80/month per style).

What makes it notable is the focus on private, user-owned styles designed for consistent brand production, plus documented use by teams such as Graphite.dev, Amulet AI, and MCK Consulting for cohesive visual systems without relying on external production for every iteration.