Dema

DEMA is a web-based omnichannel commerce analytics platform for e-commerce and DTC brands that need real-time profitability, marketing measurement, and operational forecasting in one place.

• Real-time profitability tracking across products, returns, customers, and marketing, designed to show profit after costs instead of only revenue or ROAS
• AI-powered forecasting for sales, profit, inventory (demand prediction), and commerce metrics such as AOV and LTV, supporting planning and budgeting decisions
• Commerce AI Agent that answers plain-language questions and turns results into dashboards, segments, and recommended actions without requiring SQL
• Marketing measurement for omnichannel growth, including deterministic multi-touch attribution, Marketing Mix Modeling (MMM), and incrementality testing to quantify true lift

Pricing: starts at about €2,500 per month for its core commerce analytics platform, with optional add‑ons like unified measurement for roughly €1,500/month and omnichannel analytics for about €500/month on top of the base plan.

Notable for combining unified commerce data (e-commerce, POS, marketing tools) with an agent-driven workflow focused on profit outcomes, and for adoption by brands such as Ridestore, Mini Rodini, and Mikuta; the platform also notes partnerships with Validio (data quality) and Xebia (forecasting engine development).