Laws Of Motion

Laws of Motion is a web-based women’s apparel brand and AI fit technology platform for shoppers who want better-fitting clothing and apparel brands that want to improve sizing outcomes.

Key capabilities include:

• 60-second Fit Quiz that recommends a personalized size
• Anonymized Body Scan that uses two photos to predict body measurements
• Shape-inclusive sizing built from billions of data points, with hundreds of sizes (up to 16 shapes per size)
• Brand metrics reporting focused on sizing performance, including returns, conversions, and order value

Pricing: Unknown.

What makes it notable is its focus on data-driven fit and zero-waste production, plus published performance claims including 1% return rate, 300% average DTC conversion, and 86% customer retention. Founded in 2019 and headquartered in New York City, it has also been featured in Fast Company.