Usermaven

Usermaven is a web-based attribution and analytics platform for marketing teams, agencies, B2B SaaS, and eCommerce brands that connects anonymous visitors to conversions and retention across the full customer journey.

Key capabilities include:

• Multi-touch attribution with seven attribution models (including first-touch, last-touch, linear, and U-shaped) to tie conversions to channels, campaigns, and content.
• Automatic event tracking (no-code) that autocaptures actions such as clicks, page views, form submissions, purchases, plus support for custom and pinned events.
• Unified website and product analytics with funnels, user journeys/path analysis, retention and cohort analysis, and feature adoption reporting.
• Contacts Hub with user and account profiles, timelines, and segments, plus Maven AI for natural-language analytics queries.

Pricing: Pricing model is not publicly confirmed in the provided data; the website mentions a 14-day free trial.

Notable for its first-party, cookieless tracking hosted in the EU with stated GDPR and CCPA alignment, plus integrations with HubSpot, Google Ads, Meta Ads, LinkedIn Ads, and Google BigQuery, designed to reduce attribution loss from ad blockers while keeping marketing, product, and CRM insights in one place.