Potion

Potion AI is a web-based AI platform for beauty and personal care product developers, cosmetic chemists, R&D teams, and ingredient suppliers who need faster ingredient research, benchmarking, and formulation workflows.

Key capabilities include:

• Natural-language ingredient search across a database of 80,000+ raw materials, helping formulators match functional needs to specific ingredients and trade names.
• Benchmarking and reverse engineering by pasting an INCI list to generate a starting formula and predict ingredient concentration ranges, supporting competitive analysis.
• Brief-to-formula support that helps transform product development briefs into starter formulations to accelerate early bench work.
• Compliance-oriented workflows including INCI compliance screening, plus paid options for regulatory feeds, report generation, and export.

Pricing: Freemium, with a $0/month Discovery Platform; Premium plan pricing is available via contact.

Notable for its proprietary AI models trained specifically on beauty and personal care and for combining ingredient discovery, formulation benchmarking, and compliance features in one platform (including SOC 2 Type II-certified security for enterprise use).