Quilty says its AI can predict hit films from scripts, testers doubt it

In short: Quilty is pitching an AI tool that scores movie scripts to predict whether a film will succeed, but early experiments have made some people skeptical.

What happened

Quilty is an AI startup founded by film producers Simon Horsman and Daniel Wood. The company says its software can read a screenplay and predict how well the movie might do.

Quilty produces a report and gives a script a score from 0 to 100. According to the company, the score reflects things like story quality, how likely audiences are to care, how easy it may be to sell, and what it might cost to make.

But when some people tested the tool, they questioned how reliable it is. One example mentioned in reporting was Quilty rating the script for Christy higher than the script for Sinners. In real life, Christy later did poorly at the box office, while Sinners became an Oscar-winning hit.

Why it matters

Movies already involve a lot of guessing. A tool like this is being sold as a shortcut, like a spell check for business potential (not grammar), especially for new writers who do not have industry connections. If the scores are wrong, they could push decision makers away from good projects, or give false confidence in scripts that need work.

Source: The Verge AI