OpenAI adds Business Hub profiles and business agents to ChatGPT

In short: OpenAI is rolling out a new Business Hub for ChatGPT that lets companies create verified profiles and, in some cases, add a special Q and A helper for customers.

What happened

OpenAI said it is launching a Business Hub inside ChatGPT. It is a new place where companies can create business profiles and keep information about their products and services up to date. OpenAI says the feature is currently in beta, which means it is still being tested and may change.

The idea is similar to business listings on search engines, like a storefront sign plus a fact sheet. A company can verify that it is real, then update key details so people asking ChatGPT questions get accurate information.

Eligible companies can also create a specialized “business agent.” An agent is a programmed helper inside ChatGPT (like a customer service rep that answers common questions). This would let people ask ChatGPT questions about a business and its products.

OpenAI also plans to show “business insights” in the Business Hub. These are basic stats that can include profile views, mentions in ChatGPT, and clicks to a company website. OpenAI said companies will need to go through a verification process, but it did not share exact steps.

Why it matters

More people now use AI tools to find products and compare options, not just to write text. If business profiles become widely used, ChatGPT could start feeling more like a place you go to look up companies, similar to how many people use Google today. OpenAI has also tried shopping features before and later shut them down, so it is not yet clear how much this new approach will catch on.

Source: TechCrunch AI