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At DevDay 2026, OpenAI introduced Dots, a cute AI assistant meant to rival Meta’s Muse, but it is not free and requires a paid plan.
In short: OpenAI unveiled a new AI assistant called Dots, but it is limited to paying subscribers while Meta’s competing Muse agents are free.
OpenAI used its DevDay 2026 event to introduce Dots, a new type of AI assistant the company calls an “agent.” In simple terms, an agent is software that can do tasks for you, more like a helper than a chat box.
CEO Sam Altman said Dots is powered by “GPT-6 Astra,” and OpenAI showed Dots as small, colorful characters that users can personalize. The company also highlighted that Dots can do more than answer questions, including creating virtual spaces that resemble online worlds (think of it like making a little digital place you can visit).
The announcement also positions Dots against Meta’s Muse, which has become popular quickly, according to The Verge. The big difference is price. Muse is designed to be “free and frictionless,” meaning anyone with a Meta account can use it.
Dots, at least for now, is restricted to OpenAI users on its $20 per month Pro plan or higher. That means many people who use ChatGPT will not be able to try Dots without paying.
For regular people, this is a reminder that AI assistants are starting to compete like streaming services. Some will be included at no cost, and others will sit behind a monthly fee. If free options keep improving, paid tools like Dots will have to convince people they offer something worth paying for.
Source: The Verge AI