Neurable says it will license brain sensing tech to wearable makers

In short: Neurable says it wants other companies to license its brain sensing technology for consumer wearables like headphones and headbands.

What happened

Neurable, a startup working on brain computer interface technology, said it is looking to license its “mind-reading” tools to consumer companies. A brain computer interface is a way to send signals from your head to a computer (like a sensor that listens to small electrical patterns).

Neurable says its approach is “non-invasive,” meaning it does not require surgery. Instead, it uses EEG sensors, which are small sensors that sit on the scalp and measure tiny electrical activity from the brain, plus software that analyzes those signals with AI (software that looks for patterns).

The company says this could be built into everyday products, including headphones, hats, glasses, and headbands. Neurable says its licensing setup would let product makers add the brain sensing pieces while still controlling their own design and how they sell the product.

Neurable has already tested its technology with partners. These include HP’s HyperX gaming brand, which worked with Neurable on a headset aimed at helping gamers track focus and performance. Neurable also partnered with iMotions, a platform used for human behavior research.

Why it matters

Wearables already track things like steps and heart rate, but brain data can feel more personal. Neurable’s CEO said the company protects and anonymizes user data (removing details that can identify you) and follows HIPAA standards, a set of US health data privacy and security rules. He also said Neurable can use brain data to improve its AI only with user consent, and for specific studies rather than broad collection.

Source: TechCrunch AI