Meta adds an AI creator assistant to Facebook

In short: Meta is rolling out a new AI creator assistant on Facebook to help creators understand their performance and plan what to post next.

What happened

Meta announced a new built-in assistant for people who make content on Facebook. It is designed to give personalized tips based on a creator’s style, how their posts are doing, their community, and their goals.

Creators can ask simple, everyday questions like, “When should I post?” or “What are people saying in my comments?” Instead of digging through charts and dashboards, they can get quick answers in a chat-like format (like texting a helper who can read your page stats for you).

Meta says creators can ask follow-up questions to dig deeper, such as how their audience has changed over time. The assistant can also help brainstorm new post ideas by looking at what is trending, for example suggesting trending audio or pointing to cultural moments people are talking about.

The assistant is rolling out to creators in the U.S., Canada, and India first. Meta says it plans to add more features and bring it to more countries later.

Meta also announced more languages for AI translations on Facebook, including Arabic, Bahasa Indonesian, French, Thai, and Vietnamese. The company says more than half a billion Facebook users watch AI-translated videos each week, and creators can optionally use lip-sync so the translated audio better matches mouth movements.

Why it matters

For creators, this could make it easier to understand what is working without needing extra tools outside Facebook. For everyday users, it may mean more frequent posts and more videos that are easier to watch across languages.

Source: TechCrunch AI