Karamo Brown launches Kē wellness app with an AI version of himself

In short: Karamo Brown from Netflix’s “Queer Eye” has launched Kē, a wellness app that includes an AI “digital clone” users can chat with.

What happened

Karamo Brown, known for giving advice on “Queer Eye,” released a new wellness app called Kē. The app is available on iOS and Android. It costs $14.99 per month after a 3 day free trial.

Kē includes fitness plans that adjust to your schedule and what equipment you have. It also suggests meal plans based on what food you already have at home. Users can ask an AI chatbot to tweak workouts and meals, like asking a helpful assistant to rewrite your plan.

The app also has meditation videos aimed at specific feelings, like stress or anxiety. There is a community area where users can join groups around topics such as sobriety or general wellness.

A key feature is “AI Karamo,” which lets users talk to a digital version of Brown and get answers in his voice. The feature is powered by Delphi, a company that builds these “digital clones” using a person’s past material, like interviews and podcast clips.

Brown told TechCrunch the app is not meant to replace real relationships. He also said there are safeguards, including a human team overseeing the app. TechCrunch noted that using the AI feature means your chat data is shared with Delphi, so users should avoid sharing sensitive personal information.

Why it matters

Apps like this show how AI is moving into personal coaching, including advice on health and emotions. For users, it can feel like having a coach on call, but it also raises questions about privacy and how attached people may become to a chatbot that sounds like a real person.

Source: TechCrunch AI