Entravision’s AI radio cohost Coyotec boosts a Latino morning show

In short: Radio stations are testing AI hosts, and Entravision says its bilingual AI cohost, Coyotec, is helping grow audiences.

What's going on

Entravision, a large US broadcaster that serves many Latino listeners, has put an AI cohost on the air in Los Angeles. The character is called Coyotec, and it appears on José 97.5 FM alongside human host Geraldine “GeeGee” Guzman.

Coyotec began with a weekend show in September 2025. It later moved into a weekday morning slot, 8 to 10 am, on the program Al Aire y Sin Permiso. Entravision says the show did well enough that it has been syndicated, meaning it is now carried in five more markets across California, Nevada, and Texas.

Entravision shared Nielsen ratings that showed rising listenership after the show expanded. In Los Angeles, Entravision reported a 21.6 percent increase in cumulative Hispanic listenership from August to September 2026. It also reported an 84.9 percent increase among listeners age 18 to 34, and a large jump among Hispanic women in that age range.

Coyotec is designed to sound culturally familiar, like a talkative relative on the radio (a bit like hiring a fictional character with a consistent voice and personality). According to Wired, it posts about sports and news, and it also shares messages supporting immigrants, including information about legal rights if Immigration and Customs Enforcement, or ICE, comes to someone’s door.

What to watch

More broadcasters are trying artificial personalities, but not everyone is comfortable with the idea. Some workers worry about being replaced, and others raise ethical concerns, including how AI tools can be used for surveillance. The next question is whether stations will clearly label AI voices, and whether audiences will keep trusting them as these hosts become more common.

Source: Wired