Dotdash Meredith brands promote human-tested recipes and limit AI

In short: A major U.S. publisher behind Food & Wine, Southern Living, and Allrecipes is leaning into human-tested recipes and limiting AI-generated recipe content.

What's going on

People Inc., commonly known as Dotdash Meredith, says it is the largest digital and print publisher in the United States. It owns more than 50 brands, including major food and lifestyle names like Food & Wine, Southern Living, Allrecipes, Better Homes & Gardens, The Spruce, and Martha Stewart.

Across its food sites, the company is presenting human recipe development as a key selling point at a time when more recipe pages are being produced by chatbots and automated accounts. Think of it like choosing a cookbook where someone actually cooked the dish in a real kitchen, instead of a recipe that was assembled by software from patterns in other recipes.

Allrecipes has an explicit rule that automatically generated content made with tools like ChatGPT is against its guidelines. Food & Wine highlights that its recipes are developed by professional chefs and test kitchen experts and that they are rigorously tested for home cooks. Reporting and social posts also point to a shared “People Inc. Studios” setup, a central kitchen space that supports teams across several of these brands.

What to watch

Publishers are still figuring out how to handle AI-written articles, especially in areas where mistakes can waste time, money, or ingredients. Watch for more outlets to publish clearer rules about what is and is not allowed, and for more brands to market human testing as a trust signal, similar to a “tried and true” label.

Source: NYTimes