Apple CEO says the company does not want to add AI just to add AI

In short: Apple CEO John Ternus said Apple will use AI, but only when it makes products better, not simply to say they have AI.

What happened

In an interview with Wired, Apple CEO John Ternus addressed criticism that Apple has been slow to roll out newer AI features. AI is short for artificial intelligence, which is software that can do tasks that normally need human-like judgment, like understanding speech or writing.

Ternus said he is happy with where Apple is right now. He pointed to the company using AI in new products, but said Apple does not want to “ship AI for AI’s sake.” In other words, Apple says it wants AI to be useful, not a headline feature.

He also said that when Apple is doing it right, people should not have to think about whether something was powered by AI or by regular software. It should just work, like a car’s automatic braking. You do not buy the car for the sensor, you buy it because it helps you avoid a crash.

Ternus was also asked about “agents,” meaning AI tools that can take actions for you across apps, like booking a trip or ordering food (think of a digital assistant that can run errands). He suggested that even if these tools make life easier, building products is still a “deeply human and personal thing.”

Why it matters

A lot of companies are adding AI features quickly, and some of them can feel confusing or half-finished. Apple’s comments signal a slower approach that focuses on features people actually use, and that could shape what shows up in future iPhone, iPad, and Mac updates.

Source: TechCrunch AI