Appfigures data shows new app launches jumped in early 2026

In short: New data suggests the mobile app market is growing again in 2026, and AI tools may be helping more people release apps.

What's going on

A new analysis from Appfigures says app releases worldwide rose sharply in early 2026. In the first three months of the year, new apps were up 60% compared to the same period in 2025 across Apple’s App Store and Google Play.

On Apple’s iPhone store alone, Appfigures says releases were up 80% year over year in the first quarter. April is also trending higher so far, with app releases up 104% across both stores compared to the same time last year, and up 89% on iOS.

The biggest source of new apps is still mobile games, according to Appfigures. But other categories are rising too. The analysis says “utilities” moved into the number two spot, “lifestyle” moved up to number three, and “productivity” made it into the top five, along with “health and fitness.”

TechCrunch notes one possible reason: AI coding tools. These tools can help write software code (the instructions inside an app), a bit like having autocomplete for building an app instead of just typing messages. The idea is that people with an app idea, but less technical experience, may be able to ship apps faster.

What to watch

More app submissions could also mean more pressure on Apple and Google to catch scams and copycat apps during review. TechCrunch points to recent cases, including Apple removing a rewards app called Freecash for rules violations and a fake crypto app that stole money from victims. If it becomes easier to make apps quickly, it may also become easier for bad actors to flood the stores.

Source: TechCrunch AI