Report finds AI-style phrasing is rising in company statements

In short: A Barron’s report found that a specific AI-associated writing pattern is appearing much more often in corporate communications.

What's going on

A common sentence pattern, “It’s not just this, it’s that,” is showing up more and more in company writing, according to a report highlighted by TechCrunch.

Barron’s used data from AlphaSense, a market intelligence database that collects things like press releases, earnings reports, and government filings. It counted how often that exact kind of phrasing appeared over time.

The report says mentions of this pattern more than quadrupled, from about 50 in 2023 to over 200 in 2025. TechCrunch also pointed to recent examples in published corporate content from well known organizations, including Cisco, Accenture, Workday, McKinsey, and Microsoft.

TechCrunch’s broader point is that this phrasing has become strongly associated with AI-generated writing. “Generative AI” tools (text makers that predict the next words, like autocomplete on steroids) learn from large amounts of existing writing, so they often repeat familiar patterns.

What to watch

This does not prove that any specific company used AI to write a specific document. Still, the trend suggests business writing may be getting more standardized, as if many people started using the same template.

For readers, it is worth paying attention to repeated “tells” like this when judging how human a piece of writing feels, especially in official statements that can affect employees, customers, and investors.

Source: TechCrunch AI