MacroFactor

MacroFactor is a mobile macro tracking and diet coaching app for iOS and Android, built for individuals who want data-driven nutrition guidance for fat loss, maintenance, or muscle gain.

Key capabilities include:

• Adaptive coaching algorithms that update calorie and macro recommendations based on logged intake and weight trend changes
• A verified nutrition database designed to improve accuracy when logging foods and macros
• Tools to make tracking more flexible, supporting goal progress without rigid dieting
• A separate companion app, MacroFactor Workouts, available on mobile and offered as a bundle with the nutrition app

Pricing: Paid subscription with a 7-day free trial. Plans include $11.99/month, $47.99/6 months (effective $7.99/month), and $71.99/year (effective $5.99/month). A Workouts bundle is listed at $89.99/year.

What makes it notable is its adaptive adjustment approach, which ties macro and calorie targets to real user outcomes (intake and weight change), plus an emphasis on verified food data and an optional workouts companion for users who want training and nutrition tracked in the same ecosystem.