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A new Decoder episode says the tech industry is missing why people are turning against AI, and it is not just a marketing problem.
In short: The Verge’s Nilay Patel says public dislike of AI is growing because many people do not want their lives turned into automated systems.
In a new episode of The Verge’s Decoder podcast, editor-in-chief Nilay Patel describes a mindset he calls “software brain.” He defines it as seeing the world as databases and repeatable loops that software can control (like treating life as a giant spreadsheet).
Patel points to polls that suggest many Americans are worried about AI. He cites a Quinnipiac poll that found over half of Americans think AI will do more harm than good, and more than 80 percent are at least somewhat concerned. He also highlights polling that suggests Gen Z uses AI a lot, but feels increasingly negative about it.
Patel argues tech leaders often treat this as a marketing problem. He cites comments from OpenAI CEO Sam Altman about wanting better marketing for AI, and a Microsoft CEO Satya Nadella quote about needing “social permission” for the energy use behind AI. Patel says advertising cannot change people’s daily experiences, like seeing AI summaries in search results or low-quality AI content in social feeds.
He also notes rising political pushback against data centers, which are large buildings full of computers that run AI. Patel mentions cases of violence tied to AI and data center debates, and he says that violence is unacceptable.
Patel’s core claim is that many people do not “yearn for automation,” especially when it means sharing more personal data so AI can work better. Watch for more battles over data centers, workplace AI rollouts, and new rules on privacy and energy use, as companies keep pushing AI into everyday products.
Source: The Verge AI