Reports conflict on Bluesky AI app Attie for custom feeds

In short: TechCrunch reports that Bluesky has a new AI app called Attie for building custom feeds, but the other available sources here do not confirm the app exists.

What happened

TechCrunch AI published a story saying Bluesky is leaning into AI with a new app named Attie. The report says Attie uses AI to help people build custom feeds on atproto.

Based on the other sources provided for this article, there is no evidence of a Bluesky app named Attie. Those sources describe Bluesky’s wider third-party app ecosystem, which Bluesky calls the “Atmosphere,” and say it supports more than 1,000 third-party apps weekly.

These sources also say custom feeds are already a core Bluesky feature. A custom feed is like a personalized newspaper front page, where the rules decide what posts show up. The sources mention configurable algorithms (simple rule sets) to do this, but they do not mention an AI-specific feed building tool.

Why it matters

If Attie is real, it could make custom feeds easier for everyday users who do not want to set up rules themselves. But because the available sources conflict, readers should treat Attie as unconfirmed until Bluesky or more independent reporting backs it up.

Separately, the confirmed roadmap points to other near-term changes, like real-time “Live Now” features for streamers and a planned Live Event Feed for event conversations. The sources also note Bluesky has grown to about 42 to 43 million users since its 2024 public launch, while also facing competition from Threads and a reported year-over-year drop in daily active users through October 2025.

Source: TechCrunch AI