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OpenAI has bought Hiro Finance, a startup that used AI to help people plan budgets and run money “what if” scenarios. Hiro will shut down on April 20.
In short: OpenAI has acquired Hiro Finance, a small startup that built an AI tool for personal financial planning.
OpenAI has bought Hiro Finance, according to a LinkedIn post from Hiro founder Ethan Bloch and a confirmation from OpenAI to TechCrunch. The companies did not share the price or other deal terms.
Hiro said it will shut down its product on April 20. It also said it will delete all user data from its servers on May 13.
Bloch said Hiro employees are joining OpenAI. LinkedIn lists about 10 people associated with Hiro. TechCrunch described the deal as an “acquihire,” which is when a company buys another company mainly to bring the team onboard, rather than to keep the product running.
Hiro was founded in 2023 and launched its tool about five months ago. The app asked users for information like salary, debts, and monthly costs. It then modeled different “what if” situations, like what happens if you pay down a loan faster or change your savings goal.
This purchase suggests OpenAI is building toward more finance features in ChatGPT, including financial planning. For everyday users, tools like this can feel like a budget helper that can quickly do the math and compare options (like trying different routes in a maps app to see which is faster). But Hiro’s shutdown and data deletion are also a reminder that when you share sensitive information with an app, you should understand what happens if the company closes or gets acquired.
Source: TechCrunch AI
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