No evidence supports claim Gemini can buy clothes from Gap brands

In short: There is no clear evidence that Google and Gap Inc. launched a deal that lets Gemini buy clothing for you, while OpenAI’s ChatGPT shopping features are well documented.

What's going on

Some recent chatter says Google is teaming up with Gap Inc. so Gemini, Google’s AI assistant, can purchase clothes on a user’s behalf from Gap, Old Navy, Banana Republic, and Athleta.

But based on the available information summarized here, there is no supporting evidence of that specific partnership or of Gemini being able to complete those Gap brand purchases automatically. Searches and reporting instead point to shopping updates from OpenAI’s ChatGPT, with no mention of a Google and Gap integration.

By contrast, OpenAI has publicly rolled out several shopping features in ChatGPT over time. In May 2024, shopping started for ChatGPT Plus users, letting people ask for product comparisons and recommendations, then sending them to a store’s website to finish checkout. On April 28, 2025, OpenAI expanded shopping buttons to all users and connected with services like Instacart, Klarna, Shopify, and Shop.

OpenAI also tried “Instant Checkout” in September 2025 with Stripe’s Agentic Commerce Protocol (a set of rules for letting software handle payments safely). This let some U.S. users buy certain items inside the chat, starting with Etsy sellers, with more Shopify brands planned. Later reporting says OpenAI scaled that back, because few stores used it and many people mainly used ChatGPT for research, not for buying.

What to watch

The bigger trend is that both Google and OpenAI are adding more shopping help inside their chat tools, more like having a personal shopping assistant (but still often sending you to the store to pay). If Google announces retailer partners for Gemini, it should show up in official product posts and retailer statements, not just in rumors.

Source: The Verge AI